Mon - Sat
8am to 8pm
  0800 088 7965


Home / Our Ethics

We have a way of doing things, our way.

We manufacture naturally healthy, wholesome pet food, packed with ethically sourced British meat, digestible carbohydrates and an array of health-promoting botanicals. We care about what you pets eat and where it comes from. It's what gets us out of bed in the morning (and what helps us sleep at night).

Backing Britain.

Our commitment to UK farming and agriculture is fundermental to the way we make pet foods.

We build lasting, loving and personable relationships with our farmers across the British Isles; it means we get the pick of their crop, and we make sure they get a fair deal too.

Happy Farmers, Happy Animals, Better Pet Food

The finest foods in the land.

Although we use the best quality raw materials, it's our knowledge and understanding of how we use there raw materials into a formulation that makes it extra special.

Passionate, Precision, Proper; Pet Food

The best for you and your pet.

We truly are dedicated to pets and pet parents. It's at the heart of everything we do, and the reason why we do it.

A promise we'll always keep; you and your pet will be at the forefront of all of our decisions.

A Company You & Your Companion Can Trust