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Itchy skin in dogs...

Itchy skin is a very common problem in dogs, and can be a direct result of nutrition (in terms of an allergy or poor quality diet) or other issues, such as fleas or parasites - either way, quality, functional nutrition is the foundation for general/overall health, including coat quality.


Does my dog have itchy skin? 

It is often quite easy to see if your dog has a skin irritation, itch or scratch.

Common symptoms are;

  1. Regular scratching and licking of paws or parts of the body 
  2. Recurrent ear problems 
  3. Inflamed or cracked skin
  4. Dandruff 

Why is my dog scratching?

There are many reasons that he may be itching. Common causes are;

  • Food allergies
  • Fleas
  • Parasites such as mites

To ensure your dog has a healthy, shiny and itch-free skin, you should feed a naturally healthy diet which is packed full of phytonutrients and essential fatty acids.


What isn't in the bag is often just as important as what is in the bag! We limit the number of raw materials that go into our products - making it simple. We don’t use unnecessary fillers which increase the likelihood of an allergic reaction and we use a fixed formula so you know our ingredients won’t change batch to batch.


We use ingredients that are not commonly known to cause allergy. We don't use raw materials such as wheat, wheat gluten, dairy, beef, pork, growth hormones or artificial additives.



Along with the long list of health promoting benefits of Omega oils, it also has a powerful effect on dull, poor coat quality. Linoleic acid (O6) is essential for a healthy coat. Compare the levels in our diets to other leading brands - you'll be surprised!

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